Billboards in 2025: Is Bigger Always Better?

Okay, picture this: you’re driving down the Las Vegas Strip, neon lights are blitzing by, and every billboard screams for attention. Now, as an entrepreneur who’s dipped his toes in practically every digital puddle, I’ve always wondered: Are these behemoths of advertising really worth the hype and, more importantly, the cost in 2025?

The Great Billboard Bake-off: Digital vs. Traditional

Let’s cut through the noise like a hot knife through butter. Digital billboards are the flashy new kids on the block. They’re like that loud cousin who can’t stop showing off his new LED sneakers at a family reunion. But then you have the traditional billboards, steadfast, reliable, and somewhat comforting with their unchanging presence.

In my experience, digital billboards have a magnetic charm. They can switch up ads faster than I can swipe through the news on my phone. But does that make them better? Not necessarily.

Traditional billboards don't have the same glitz, but they hold their ground with consistency and longer viewing times. While digital ones can get caught up in a cycle of too much content (yes, that’s a thing), the traditional ones say, ‘Here I am, take it or leave it’.

Price Tag Tango: What’s the Real Cost?

Now onto the meaty part—pricing. Renting digital billboards can feel like being on a stock market—fluctuating prices, varying durations, and oh, the rush of a short-term deal! Meanwhile, locking in a traditional billboard feels like a marriage—steady, predictable, and no surprises.

But here’s the kicker: digital often means pricier. You’re paying for flexibility and the ability to jump into the advertising arena at peak times. On the flip side, traditional billboards offer a fixed cost, and in a world where I advocate for AI and automation, there’s something ironically reassuring about the simplicity of traditional billboard pricing.

Why Choose When You Can Have Both?

• Digital billboards offer real-time updates (perfect for the hustler in all of us).
• Traditional billboards are the marathon runners; they’re in it for the long haul.
• Short-term digital rentals are great for flash sales or event promotions.
• Going traditional can be cost-effective for sustained, long-term campaigns.
• Mixing both? Now that’s how you play the field in advertising.

Let’s not forget, the choice depends on your campaign goals. Are you sparking quick interest or building a lasting impression?

Armchair Expert: Me on Billboards

I've seen enough to tell you that managing a billboard campaign isn’t just about picking sides. It's about strategy. Think of it like chess (shoutout to my son Ethan, the strategy king) — every move counts.

But let’s not just roll over and play dead with whatever’s trending. Being critical about where your ad dollars go is key. I mean, why just follow the herd? Especially when you can direct the stampede!