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This capital of Louisiana is famous for its spectacular Mardi Gras parades and serves as an ideal place to advertise outdoors. The city's bus system provides great opportunities to reach students at Louisiana State University as well as the local population. Alongside advertisements for transit and buses you could consider installing a billboard on I-10 as well as I-12 to draw people who are heading towards Baton Rouge Zoo or the Mall of Louisiana or Baton Rouge Zoo.