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South Bend is an event location that is perfect for an outdoor marketing campaign. South Bend has South Bend Civic Theater downtown. South Bend Civic Theater downtown and the Century Center convention center located on the St. Joseph River. Advertisements close to Four Winds Field at Coveleski Stadium is a sure way to draw baseball fans. Consider appealing to families by putting up an advertisement close to the Potawatomi Zoo and Morris Performing Arts Center. Make sure to utilize the main roads in South Bend, including U.S. 20 and U.S 31 to make sure your campaign gets continuous exposure.