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Columbia is home to the University of Missouri and Columbia College which makes it an ideal location to advertise outdoor. The Boone County seat Boone County is more than an academic town, it also has breathtaking sights like Rock Bridge State Park and the Shelter Gardens. Columbia Mall, the Museum of Art and Archeology and Columbia Mall consistently attract locals as well as tourists, which makes Columbia an ideal location for your advertising campaign. Make sure to target drivers along I-70 as well as US 63 in addition to pedestrians with transit and bus advertisements.