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Iowa City is the home of the University of Iowa and is an ideal location to advertise outdoor. There are a myriad of activities such as performances at the Englert Civic Theater and football games at Kinnick Stadium, your outdoor advertisement is bound to be noticed by both locals as well as visitors. Place a billboard on I-80 as well as US 218 to reach commuters as well as those heading to the historical Amana Colonies. Make sure to make use of the city's transit system by promoting transit and bus services to maximize your advertising campaign within Iowa City.