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Cadillac is the infamous "cadillac" of locations for outdoor advertising located in the middle of Michigan. The former logging town is the home of a variety of forest and state parks which makes it an ideal outdoor destination for tourists and a perfect out-of-home (OOH) advertising spot. The town's commercial heart is located on the eastern side of Lake Cadillac and runs along Mitchell Street. The downtown district is a great place to find dining options, shopping as well as the cinema. Any kind of OOH is effective within "The City on the Lakes."