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The town is located on the western side located on the western shores of Lake Superior this Wisconsin town is a great location to advertise outdoor. With more than 27,000 residents, this mid-sized lake town has a wide array of wildlife reserves and tourist spots. Additionally it is also home to the renowned campus of the branch that is part of the University of Wisconsin. It is located right at the intersection between US Highway 2 and US Highway 53, Superior truly is positioned to become an ideal billboard spot. If your campaign is seeking to appeal to the Wisconsin outdoor enthusiast or the Superior shoppers, an advertisement located within the city limits is certain to be a hit with.