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Lafayette The County seat for Tippecanoe County is an ideal location to advertise on the street. The location of Purdue University offers prime ad space along I-65 and US 52. The ads are targeted at locals in the vicinity of Tippecanoe Mall, or the family-friendly Columbian Park Zoo. Make the most of Lafayette's entertainment and arts scene by placing an advertising billboard in the vicinity of the well-known Long Center for the Performing Arts or Lafayette Theater. Create your own campaign using the combination of billboards as well as bus and transit advertising to mark your presence on Lafayette.