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Concord is a city that is famous as the home of NASCAR racing tracks is an ideal location to advertise outdoor. Concord is the home of Charlotte Motor Speedway and nearby Concord Speedway located in Midland. Additionally, the city has Sea Life Charlotte-Concord as well as Frank Liske park which are loved by families. The city targets North Carolina drivers along I-85 and I-485, or along the Concord Mills Boulevard. To target shoppers who are visiting Concord Mills retail mall.