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The city is located on in the Mississippi River, La Crosse is an ideal spot to advertise outdoors. The best billboards are located between I-90 as well as US 14. You could consider a billboard near Valley View Mall and Village Shopping Center to attract residents in the area. Also, consider using the space around Grandad Bluff Park and Children's Museum of La Crosse to draw families. Make sure to use buses and transit advertising to spread your campaign across the city.