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Traverse City can be described as a popular summer and winter tourist destination which also serves as a great outdoor advertising spot. It is located right on the banks of the Grand Traverse Bay, Traverse City is a plethora of exciting activities and plenty of OOH opportunities. Attractions like Traverse City State Park, the Traverse City State Park and The Boardman River Nature Center, and the City Opera House are perfect for visitors of all ages. Also, ads that are placed along E. Front Street or W. Grandview Parkway are certain to be noticed towards the end of every month of June, when Traverse City's renowned National Cherry Festival brings in more than 500,000 people to the region.