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Sierra Vista is located in the southwest of Cochise County and is a popular spot to advertise outdoor. It is known for being the "Hummingbird Capital of the United States," Sierra Vista draws people to visit its breathtaking Ramsey Canyon Preserve. Think about marketing to its residents of 43,000 along SR 90 as well as SR 90 to take advantage of the traffic that is coming in. You can also target locals living near Fort Huachuca Museum and Brown Canyon Ranch.