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Bloomington is a hub for entertainment ideal to advertise outdoors. People from the area regularly visit the Pepsi Ice Center and Grossinger Motors Arena for sporting occasions. The city has excellent marketing opportunities on I-39, I55 and close to Eastland Mall along IL 9. Make use of buses and transit advertisements to reach the students of Illinois Wesleyan University in addition to commuters. Consider advertising near the family-friendly Miller Park Zoo to appeal to families.